We created this ident for BPP University, following the branding created by agency Powell Allen. The story took the viewer on a journey through the grooves and gullies of the logo, before swooping around for the big reveal. We also worked with a leading sound creator to develop a BPP branded noise to complete the piece and create something simple, exciting and impacting.
The final ident now appears before presentations globally, as well a shorter “blip” version that is seen as a screen saver across the entire student network.
Animation Producers : Made Visual Studio
Animators : Andy Hay, Justin Weyers
Music : André Jacquemin
Client : Powell Allen / BPP