CNC and FIDE’s aim was to add more style and modernity to the image of world chess, so Made Visual Studio were tasked with art directing, producing and designing a stylish, modern and sexy calendar featuring some of the world’s best models illustrating chess.
During the course of a 12 month period, Made Visual’s team flew to various locations around the globe to art direct shoots for the final product, before designing a limited edition calendar, built from die-cut aluminium and housed in a screen printed casing, it was presented to key figured surround chess and related business as a lead promotional tool.