• Couture Lab
  • Couture Lab
  • Couture Lab
  • Couture Lab
  • Couture Lab
  • Couture Lab

Couture Lab

Couture Lab is a website and London store that brings together an stylishly curated selection of luxury jewellery, gifts, fashion, home decoration and art bought from designers around the world, founded by Carmen Busquets, a founding investor of Net-a-porter.

Made Visual Studio were invited to give the site’s editorial a creative boost, bringing the content more into line with the aesthetic of the store. This meant combining art references with clear product visibility, and to tackle this Made Visual Studio created the concept of the anonymous mannequin. The final output was a series of editorial images for the website and a moving image piece used both on the site and virally.

Date: January 2010 Client: Couture Lab Skills: Art Direction, Directing