VOLTÉ is a brand new concept for multi-brand skincare, beauty and fragrances in India. Its founder, at the point of conception, came to Made Visual Studio with their idea and asked us to develop a brand and positioning strategy that will be an iconic symbol of the new Indian aesthetic.
Made Visual built the brand, designed the materials, recruited and directed the store designers, built a marketing strategy, directed the web-build and pushed the project from idea to launch this October.
As positioning strategists, Made Visual Studio also selected the brands that would best tell the VOLTÉ story, making first contact and securing them for the store, many of whom are entering India for the first time.
