For the launch of Sony Playstations eagerly awaiting game “Gangs of London”, Made Visual Studio worked with Astroman and 20:20 London to create a viral campaign highlighting the game’s storylines and an interactive, offline digital campaign to run in the build up to the title’s release.
The film blended a mixture of live action and animation into one seamless storyline that swept across the internet, driving record numbers of visitors the game’s site and interactive challenge and succeeded in aiding the game being on of the most successful launches of the year.
Animation : Made Visual Studio
Art Direction : Astroman
Client : 20/20 London / Astroman